Batter Bakery

Jen M.Comment

Order your pies & other Thanksgiving sweets soon... it's an early one this year! THANKSGIVING IS THURSDAY, NOVEMBER 22. We roast and puree all of our pumpkins; peel and slice pounds and pounds of heirloom apples, and pour a whole lot of bourbon into those pecan pies. All butter crust holds these amazing ingredients in, ready to be sliced and topped with your fluffy (homemade, please!) whipped cream.

Call our shop at 415-674-1069 or email us at to order.

THANKSGIVING 2018 OFFERINGS ( pie order deadline is Saturday, November 18!)

PIE {all pies are 9 inches, serve 8}
Fresh Roasted Pumpkin Pie . . . . . . $31
Apple Cranberry Crumb . . . . . . $32
Bourbon Pecan . . . . . . $33

Honey Rye Apple Cider Cake {9" single layer, serves 10-12} . . . . $35
Molasses Sweet Potato Cake {9" single layer, serves 10-12} . . . . $35
Pumpkin Naked Cake with Cream Cheese Frosting
          {6" two layer, serves 6-8} . . . . . . $30
          {9" two layer, serves 14-16} . . . . . $50

Classic Cream Biscuits . . . . . $12 per box of 6 dinner-sized biscuits
Pumpkin Bread . . . . $18 per loaf
Pie Dough Disk . . . . $9
+ all of our usual muffin, scone, coffeecake, and cookie options!

Pickup at any of our retail locations Tuesday 11/20 or Wednesday 11/21. Not in San Francisco but desperately want a pie? Order on Good Eggs for home delivery!

No Tricks, Just Treats

Jen M.Comment

October is here and Halloween is near! This month, visit us for the return of fresh roasted pumpkin bread, sweet potato molasses cake, pumpkin chocolate chip bread, and lots of Halloween goodies! Place your orders for Halloween goodies early, available for local delivery or pickup at any of our retail locations. Not local but are craving spooooooky sweets? Order select items on Good Eggs for greater bay area delivery.


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Sweet September - End of Summer Events & Treats

Jen M.Comment

It feels as if Memorial Day was just yesterday, but here we are in September, with Labor Day gone as well. Although cherry, peach, corn, and blueberry season always flies by far too quickly, we welcome San Francisco’s warm Indian Summer weather and early fall produce. Our market cart is filled with pears, apples, figs, and plums, and our notebooks are filled with holiday planning! Check out our amazing feature in the 9/23 SF Chronicle, featuring three mouthwatering recipes!

Join us for two educational opportunities this month

Naked Cake Decorating class at The Assembly Sunday 9/23, 11am-1pm
Join Jen for a two hour class learning tips and tricks for decorating stunning naked cakes! Attendees should sign up here on the Assembly’s website, at a deeply discounted rate.

Ferry Plaza Farmer’s Market Demo Saturday 9/30, 10:30-11:15am
Join us at the Saturday market for a joint demo between Jen and Yerba Buena Tea Company, using their chai to create fall baked goods!

On the menu this month, look for the return of some of our favorites

  • sour cream apple walnut coffeecake

  • fig, honey & goat cheese scones

  • berry plum muffins

  • chocolate pear bread

  • honey rye apple cider cake

  • plum mesquite upside down cake

  • apple spice muffins

Batter is 10!?!

Jen M.Comment

10 years ago, smack in the middle of May 2008, I took the leap. I said goodbye to being an employee, and transitioned my "on-the-side" bakery project to a full-time business. Technically I started Batter in March of 2006, delivering my first order to a VC on Sand Hill Road just days before my own birthday. For those first couple of years, though, I still had the security of a full-time job, a paycheck, benefits... you know, those "normal" things. As I reflect back on the past ten years, my mind and heart is flooded with memories and snapshots of experiences, tastes, smells, sounds, and people. I'm not a sappy, teary, soap box-y type entrepreneur who always wants to talk about feelings, but today I've been overwhelmed with allllll the feels, including a whole lot of tears.

I remember how that summer of 2008 was terrifying, with only my first few wholesale and catering clients, and definitely nothing resembling startup capital. I remember rolling out of bed early every single morning to deliver my orders, and staying at the kitchen late into the night scooping cookies and scrubbing dishes.  I can feel the sun on my back as we sanded and stained shelves for the kiosk. I remember the giddy squeal I let out the first time I saw the "Battermobile" mini cooper with its logo and polka dot racing stripes. I can vividly recall the quirks of every oven and kitchen I've ever used (6 kitchens in total). I remember my first employee interview, and my original crew of five amazing ladies. I wish I had a photo Rolodex for the hundreds of staff I've had since then. I can feel the thrill of our first press feature, our first "big gig", our first holiday season. I can so clearly recall the anxious excitement as I signed my name on lease documents for various shops and pop-ups, and the feeling of terror waking up some days wondering if my bank account was at zero. I can smell the raw wood that reminds me of every shop or kitchen construction project I've been a part of. I can feel the tears streaming down my face, from exhaustion, stress, fear, and frustration created by so many hurdles I've overcome. I can see boxes and boxes of baked goods piled high for "the biggest order we've ever had," which somehow keeps getting bigger every year. I can feel the bear hugs from fellow food business owners, who are some of the few who actually "get it." I can see the disappointed faces of friends and loved ones who I've had to cancel on, repeatedly, because someone called in sick. I can feel the adrenaline as I walked on set on The Food Network, and hear the wobble in my voice during my first public recipe demo. I can taste the original versions of recipes that have been changed time and time again. I can see the burn scars all up and down my arms. I could go on for pages, or probably even write a book (not joking) with all the events and memories of these past ten years.

When I started my business, I remember saying over and over, "in ten years, this.." or "in ten years, that.." I claimed that I was starting my business at such a young age so that, if I didn't like doing it after ten years, I'd still be in my early thirties and able to pursue an entirely different career. I don't think I could have painted any kind of picture back then that could have captured everything that Batter has brought with it along the way. I think back on that bright-eyed baby face who had never worked in any sort of food service job before, thinking she could just start a business in a major city, with no experience, no reputation, and no money.  I'm not sure if it was luck, insanity, or teeth-gritting perseverance that got me through the first many years. As most entrepreneurs would attest, probably a combination of all three.  

I've seen so many friends have so many babies in the last ten years. Last weekend at our farmers markets, many customers asked, " Are you a mom?" My most common response was a sideways grin and a gesture toward my tables. "Yes. This has been my child for the past ten years." Sarcasm aside, I actually do feel that way. I've loved it, nurtured it, watched it grow, struggle, and change; sacrificed everything for it, resented it at times, lost so much sleep for it, forgotten to take care of myself for it. The list of parallels could probably go on forever.

I wish I had captured every moment of the past ten years on video, since only I can see ALL the memories. Ten years down, with no plans of stopping anytime soon, so maybe I should start those videos now. In summary? THIS BAKERY LIFE IS CRAZY, but I still do love it.  Eat a Sand Angel® this week (or month) and help us celebrate a decade.

MOM deserves some treats!

Jen M.Comment
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Whether it's your actual mother, or a friend, wife, aunt, sister, or cousin, we can all agree that ALL moms deserve a little something special this weekend. Mother's Day is Sunday, May 12! Strawberry buttermilk upside down cakes, shortcake jars, and shortbread minis are perfect for gifting; coffeecakes, scones, and quickbreads are perfect for brunching. Pre-order (or stop by any of our retail locations!) for drool-worthy treats this weekend. Not local? Order on Good Eggs for Bay Area home delivery!

XOXOXO to all the moms.